Peppercorn Blog
Google Website Optimizer
Google has a tool that will allow web designers to try different designs, versions or content of their website to gain a solid idea of what is most effective. Website designers can create different designs for pages and add them to Google Website Optimizer which will automatically distribute users to the differently designed pages. Google will then offer statistics on which pages were successful and how many ‘goals’ converted.
Secondly, once you have established which design layout works the best, you can experiment with various text content and images in the same way to see which variation gains the most of what you want to achieve. This will really help web designers isolate the message for the sites they create and help you realise what your users want from your site.
This is valuable information for website designers as it gives real data as to what works and what doesn’t. Click here to see for yourself.
Tags: Google, web design, Web Designers, website designers
