Peppercorn Blog
Archive for the ‘Google’ Category
Google Website Optimizer
January 15th, 2010
Google has a tool that will allow web designers to try different designs, versions or content of their website to gain a solid idea of what is most effective. Website designers can create different designs for pages and add them to Google Website Optimizer which will automatically distribute users to the differently designed pages. Google will then offer statistics on which pages were successful and how many ‘goals’ converted.
Secondly, once you have established which design layout works the best, you can experiment with various text content and images in the same way to see which variation gains the most of what you want to achieve. This will really help web designers isolate the message for the sites they create and help you realise what your users want from your site.
This is valuable information for website designers as it gives real data as to what works and what doesn’t. Click here to see for yourself.
Google to Leave China?
January 13th, 2010
Google said today it was considering ending operations in China after a “sophisticated and targeted” attack originating from the country.
Google says it is no longer willing to censor its Chinese search engine – google.cn. This would result in closing the site, and its Chinese offices.
Click here for the full story.
Google Page Speed
December 8th, 2009
There has been talk recently that Google will soon be using website speed as a major factor in determining search placement. While this is not yet confirmed there is a new tool available from Google that may help in making your site run even faster. Almost all of the points that will need to be optimised will have to be completed by your web designer.
Downloaded Google PageSpeed using the link below:
http://code.google.com/speed/page-speed/download.html
In addition to this, Google has now outlined its own best practices for website development here:
http://code.google.com/speed/page-speed/docs/rules_intro.html
Web designers should be aware of these new practices especially if SEO is part of the website development.
Google Fast Flip
October 26th, 2009
Google Labs presents its latest experiment Fast Flip.
Fast Flip aims to combine the traditional elements of flipping through recent news articles, headlines and popular topics. Flipping through articles is very fast with use of horizontal sliding panels. At the same time it allows sharing content with friends and community, alongside personalising the experience by taking cues from what articles you browsed.
Google believes Fast Flip has a role in providing solutions to today’s challenges in the publishing industry.
Give Google Fast Flip a go at Google Labs: http://fastflip.googlelabs.com/
